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3 Lessons from a Young Star

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Hey there entrepreneurs,

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Welcome to the Better Business Brief, where I share takeaways from:

• running businesses I’m building to sell for millions
• My advisory with other business owners building to sell for millions
• tips and tricks you can use to do the same

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I was in London last week helping a young Air Conditioning business owner with scaling the business.

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In just a few years, he’s grown this business to the point that it’s on track to do about couple million in sales, and he’s only 26 years old.

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While helping him, I was reminded of some really important lessons by the way he runs his business, and I want to share 3 with you…

So today, in less than 5 minutes, I’ll give you: ​ 🧩 The 3 Lessons 🧠 How He Does Them 🗺️ Why They Matter

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Here they are:

LESSON #1 — Get Your Juice from Every Squeeze

Aria is ruthless (in the best way) about ROI.

He doesn’t just “outsource and hope.” He learns enough to verify quality and results.

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Example: he taught himself the basics of SEO and Google Ads so he could judge if his marketing spend was actually moving rankings and leads.

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You really need to have this approach to make sure you don’t get taken advantage of as a business owner.

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LESSON #2 — Constant Vision Casting

He repeats where the business is headed, this quarter and this year, so often it’s almost repetitive. That repetition keeps his team and partners aligned without micro-managing.

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People move faster when they always know what “good” looks like.

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LESSON #3 — Mastering the Small Things

Aria sweats details most owners step over: tidy documentation, uniform quoting, consistent install photos and notes, clean vans, etc.

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None of these make headlines, but together they compound his profit margin.

Hopefully some of these things can help you in your business to help make it more well run and more profitable.

If you find yourself missing what it takes to get to that next level of scale, we can help you out. Head to our website to see what options we have:

https://www.scaleforsale.com/

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If you like these ideas or found this informative, stick around and subscribe. I do this newsletter every week.

If you did, share it with a friend who may too, as this is the best way for me to grow it and make this better.

They can even sign up here :)
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Happy value-building to you!

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See you next time for Better Business Brief,

-Brody