Week 1 Running Our New Business

Hey there entrepreneurs,

Welcome to the Better Business Brief, where I share takeaways from:

running businesses I’m building to sell for millions
My advisory with other business owners building to sell for millions
tips and tricks you can use to do the same

We just closed on a partial business acquisition last week. And instead of taking a victory lap, we got straight to work.

So today, I’ll walk you through what we actually did in the first 7 days, and why these moves matter whether you’re buying a business, running one, or prepping to sell.

So today, in less than 5 minutes, I’ll give you:

🚀 The 3 Most Important Levers We Pulled in Week One

🛠️ Why They’ll Pay Off Long-Term

🧠 How You Can Use Them to Build Value in Your Business

All of these are equally important, and play into all sides of the business...

1. Hiring: We Interviewed 12 People and Hired 3 (Here’s Why That Matters)

We knew duct cleaning was the heartbeat of the business, so the first thing we did was go hard on recruiting.

✅ We posted everywhere — Indeed, social media, our personal networks
✅ Interviewed 12 people
✅ Hired 3 with strong drive, great attitudes, and long-term potential

The biggest surprise? Personality beat experience.

Our Director of Ops said it best: duct cleaning isn’t rocket science — it’s trainable. But what you can’t teach is attitude and work ethic. So that’s what we hired for.

We also built an internal, hands-on training process with our ops team to quickly onboard new hires before they ever step foot in the field. This means:

Faster ramp time
Repeatable infrastructure
Lower cost to scale labor as we grow

2. HVAC Growth Plan: From Subcontractor to Strategic Partner

We’ve already got our sights set on growth beyond duct cleaning, and we found the perfect foothold.

There’s a small HVAC team we had already been subcontracting work to. They’re high-quality, do great work, and treat customers well… but they’re still early-stage and don’t have backend operations, marketing, or administrative support.

So we started negotiations to partner with or acquire them.

Our model? A profit-share structure that gives them upside and freedom while letting us bring in the backend horsepower: dispatch, payroll, ads, admin, and a sales engine. And they align with our core belief:

Do the job right. Don’t sell just to sell.

We’re building an internal duct-to-HVAC talent pipeline. It’s simple: duct cleaning gets you in the door. It’s an easy-entry role with fast onboarding — and we use it to identify talent, train them internally, and grow our own HVAC team in-house.

This builds loyalty, reduces hiring costs, and creates real scalability.

We’re also in early conversations with a more established HVAC company for a potential acquisition. This could either be an alternative to this other one, or could be done in addition, so stay tuned for that.

3. Marketing: Fixing Broken Ads and a Leaky Website

When we stepped in, here’s what we found:

🔻 Google PPC Ads were OFF
🔻 No tracking was being done by the team for the leads when they were turned on
🔻 Messaging focused on our credentials instead of customer pain points
🔻 Website had too many dispersed calls to action, weak copy, and no distinction between residential and commercial services

So here’s what we’re doing:

Rebooting Google PPC with a $1,500/month test budget
Rewriting copy to match how real customers search for solutions ("Breathe better air," not “NADCA certified”)
Simplifying the website: adding phone numbers up top, fixing form flows, and optimizing for conversion, not just information

Instead of lead forms going into someone’s inbox to get buried, they’ll now route straight into the CRM for faster follow-up and tighter tracking.

TL;DR: You Only Get One Week One

Here’s what I’ve learned after doing this a few times now:

✅ Your first 7 days should set up the next 700.
✅ Don’t wait to fix marketing. It compounds.
✅ Build systems for repeatable hiring, fast onboarding, and internal growth.

Whether you’re buying a business, running one, or just dreaming of the next move, focus on leverage. And move fast.

We’re building this company into something special. If you want help doing these things in your similar business, you can get it directly from our team of operators implementing these changes, right here.

If you like these ideas or found this informative, stick around and subscribe. I do this newsletter every week.

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Happy value-building to you!

See you next time for Better Business Brief,

-Brody