Leveraging Spin-Offs

Hey there entrepreneurs,

Welcome to the Better Business Brief, where I share takeaways from:

running a business I’m building to sell for millions
my consulting with business owners building to sell for millions
tips and tricks you can use to do the same

I had a fascinating conversation with my business partner Grant recently.

We discussed the business that he bought 6 years ago and has grown a lot since, and he brought up a great point: he said most businesses look for growth in only new customers when they should be looking at existing customers and what else they already buy...

So today, in less than 5 minutes, I’ll give you:

🔎 How to spot your spin-off opportunities

🚀 Why big businesses do this to dominate their market

💰 How to turn this into more revenue and deals

There’s a question that many business owners forget to ask that loses them lots of money:

“What else are my customers already spending money on?”

When you start thinking this way, you unlock spin-offs - new revenue streams built on what your customers already need.

How to Spot Spin-Off Opportunities

The best spin-off ideas come from paying attention to your customers.

For example:
✅ A gym owner realizes members buy supplements elsewhere → Starts selling them in-house.
✅ A moving company sees customers need storage → Opens a storage service.
✅ An HVAC business hears homeowners ask about air quality issues → Adds duct cleaning & air purification services.

Your customers already have spending habits and needs - you just need to become their one-stop shop.

Why This Works (And Why Big Companies Do It Best)

The most successful companies own the ecosystem, not just the product.

📱 Apple didn’t stop at the iPhone. They built the App Store, AirPods, and iCloud - locking customers into their ecosystem and making more off of each customer.
☕ Starbucks doesn’t just sell coffee. They added food, merch, and grocery store products.
📦 Amazon started with books. Then came e-commerce, AWS, streaming, logistics, and more.

They dominate by expanding based on customer behavior. You can do the same. Just start LISTENING to what they want.

How This Ties Into Acquisitions

This is the same way we look at businesses to acquire. We don’t just ask if it’s profitable - we ask:

💡 What additional revenue streams could this business add?

💡 What are customers already asking for that they don’t offer?

💡 What bolt-on services could increase revenue without needing more leads?

💡 What partnerships, resources, and connections do we already have that can be added as service offerings?

This makes for a great foot in the door if you want to start helping a business owner grow their business before fully acquiring it too.

Think of it like real estate: buying a well-located house is good, but renovating and adding amenities is where the real money is.

To sum it all up:

1️⃣ Your best expansion move is often already in front of you.
2️⃣ Listen to your customers - they’re already telling you what they need.
3️⃣ Stop selling just one thing. Start building an ecosystem.